Because the amount of information in the guidebooks and on the web is so overwhelming that it is difficult to identify the best options with any clarity. Most travel writers get complimentary rooms and services, so their travel experience is often quite different from that of their readers. And, it makes it more difficult for them to remain objective. The most expensive hotel is not always the best and an inconvenient location can quickly make a luxurious hotel unappealing. And, mistakes are expensive as well as disappointing.

Since 1995, The European Traveller has been taking the guesswork and confusion out of travel planning while helping our readers to avoid the expensive pitfalls. Our frank reviews will help you to plan a better trip that combines great quality with great value because our only obligation is to YOU!